Staff

Staff That Look Like Your Brand.

18 years of recruiting, training and managing activation staff, deployed nationally with strict performance standards.

Staff we deploy.

Brand ambassadors and hostesses
Makeup artists and beauty advisors
Skincare and product consultants
Promoters and dedicated sales teams
Sampling, demo and direct selling teams

Sampling team handing out Krispy Kreme product in-store

Where we staff.

Every context where a customer meets your brand, covered nationally.

Mall centre courts
Exhibitions and trade shows
Launches and festivals
In-store activations
Conferences and seminars
Campus activations
Experiential events

Our people. Your brand. In the field.

Real campaigns, staffed by Firebrand, photographed as they ran.

Centre courts and in-store

Lancome mall activation staffed by Firebrand — Lancome mall activation

Acqua di Gio centre court

Mugler fragrance promoter with product display — Mugler fragrance promotion

In-store activation table with engaged shoppers — In-store activation

Promotional crew at a mall entrance — Mall entrance promotion

Sampling, demonstration and direct selling

Henkel adhesive demonstration in-store — Henkel in-store demo

Paint demonstration

Bosch appliance demonstration under a branded gazebo — Bosch live demo

Shopper engaging with a product demonstration — Shopper engagement

Splasher in-store sampling — In-store sampling

Canon in-store promotion — Canon promotion

Product demonstration in a retail aisle — Aisle demonstration

Tasting, trial and sample-to-sell

Fruit tasting station with promoter — Tasting station

Krispy Kreme sample-to-sell activation — Sample-to-sell

Beverage sampling promoter at a branded table — Beverage sampling

Butchery tasting demonstration — Tasting demo

Sampling representative with product in hand — Product trial

Campus, outdoor and festival

Food truck event activation with staffed crew — Event activation

Campus activation drawing a student crowd — Campus activation

Weber braai demonstration outdoors — Weber live demo

Garnier outdoor sampling gazebo — Garnier outdoor sampling

Branded gazebos at an outdoor event — Outdoor event

Exhibitions, launches and events

Maybelline makeup stations staffed by artists — Maybelline makeup stations

Brand launch event

Lacoste pop-up activation — Lacoste pop-up

Store launch promotional team — Store launch team

In-store product demonstration — In-store demo

Next Let's talk.