About Firebrand
Designers, builders and activation specialists under one roof in Johannesburg, with teams in six cities. Proudly South African.
Managing Director
Over 30 years in retail and retail-oriented business. Carl has owned and run stores across multiple categories, developed and supplied retail product ranges, and spent 12 years as managing director of South Africa's best-known durable goods merchandise company.
Sales Director
A below-the-line advertising specialist with over 20 years in experiential marketing and direct sales. Ashley has orchestrated national campaigns for global brands and partners closely with leading above-the-line agencies, so through-the-line campaigns land as one.
Director
A Durban-based entrepreneur who has built a thriving hair health and beauty business since 2011. An international expert in exhibitions, pop-up stores and retail activations, with award-winning exhibition work and a talent for recruiting exactly the right people.
Operations Director
A telecommunications specialist with over 25 years in industry, including 20 years across formal and informal branding for leaders like Vodacom, Cell C and Vumatel. Disciplined, ahead of schedule, and committed to building everything in-house on a foundation of reliability.
57
Years of combined build expertise
18
Years recruiting and training activation staff
6
Cities with Firebrand teams on the ground
Level 1 B-BBEE contributor. Head office in Rivonia, factory and design studio in Wynberg, and teams countrywide.