ACTIV 8
YOUR BRAND NOW!
Transforming Passers-by into (Your) Customers
Creating Interest, Igniting Desire, Fostering Loyalty.
Are you ready to capture an audience and turn passers-by shoppers into brand-loyal fans?
No matter your requirements, we offer you a means to achieving this by creating a transformative activation experience that puts customers at the heart of what you do.
- Identifying your needs: We work with you to identify and understand your objectives for the activation.
- Identifying a customer’s wants and desires: We'll uncover your customers' wants and desires through carefully scripted, proven engagement methods and conversations.
- Creating a Personalized Experience: Using our crafted and proven engagement methods and techniques, we'll craft the script, training and environment.
- Turning the Curious into Converts: Casual interest transformed into brand loyalty.
- Bringing Your Brand to Life: We'll create in-store experiences and events that will leave a lasting impression on the customers, shoppers and passers-by.
- Delivering Results: Our proven approach ensures customers leave feeling understood, valued, and satisfied.
Discover the real meaning of customer engagement.
OUR TEAM
Ashley Griggs: A Below-the-Line Advertising Leader
Experience
Ashley is a Below-the-Line (BTL) Advertising Specialist with over 20 years of experience at the forefront of the industry. Specialising in experiential marketing and direct sales, Ashley has orchestrated successful national campaigns in South African for global brands.
Expertise
- National Events, Launches & Promotions: Ashley has a proven track record of meticulously executing BTL initiatives across diverse regions in South Africa.
- Strategic Partnerships: Ashley fosters strong relationships with leading above-the-line agencies, ensuring seamless integration of through-the- line campaigns for clients.
Impact
Ashley’s expertise extends beyond BTL solutions. His collaborative approach and deep understanding of the advertising ecosystem empower clients to effectively engage audiences, driving brand growth and customer loyalty.
Visionary Leadership
A visionary in the BTL field, Ashley continuously innovates and adapts to the evolving market landscape, capitalizing on emerging opportunities.
John Staychev
John is a Durban – based entrepreneur who has built a thriving hair health and beauty business in South Africa since 2011. An international expert in exhibitions, pop-up stores, and retail activations, John has a global track record of success with his personalised sales techniques. He’s also known for his talent in recruiting the right people and has won awards for his exhibition work.
Carl Nielsen
Carl has over 30 years’ experience in retail and retail-oriented businesses. He has owned and run many of his own stores in multiple categories, and has extensive experience in the development and supply of a wide range of retail products. Among other executive positions, Carl held the position as Managing Director of South Africa’s then most well-known and reputable, durable goods, Merchandise Company for 12 years.
We're Nationwide
- Nationwide Reach: Headquartered in Gauteng, we also have fully-serviced regional offices in KwaZulu Natal, Eastern Cape, and Cape Town ensure we're always close to you.
- Local Management Expertise: Dedicated Area Managers in every province.
- Seamless Service: Our national infrastructure ensures local support, countrywide From Johannesburg to Cape Town, from Bloem to Umhlanga (and everything in-between) we deliver excellence.
Team Member Training
Training a team suitable for the “The Journey,” involves a multi-faceted approach that starts with what we believe is the most important part, and that is selection. Selecting & appointing team members who have the right personality, personal motivation and physical attributes that equal the brand persona is the first critical step to success. Once the special team members have been sourced we equip them with the skills to engage, persuade, and convert retail shoppers.
Training our team members involves a comprehensive approach that focuses on both the practical and psychological aspects of shopper engagement. Here’s an outline of the training process:
- Product and Brand Mastery
- Understanding NLP Techniques
- Persuasive Communication
- Scripted Engagement Techniques
- Mental Seed Planting
- Role-Playing Scenarios & Exercises
- Customer Service Excellence
- Handling Objections
- Performance Feedback
- Ongoing Support
- Adaptability Training
MEASUREMENT
The success of a team, especially one, that employs the unique approach of “The Journey,” can be measured through a combination of quantitative and qualitative metrics:
Sales Conversion Rates
Tracking the number of conversions from interactions to actual sales provides a clear indicator of the team’s effectiveness in persuading customers. This is done by setting sales and engagement targets for each team member
Customer Feedback
At the end of each day, each team member will complete a daily report card, that is designed to gather customer opinions from the shoppers they engaged with throughout that day and from this we can extrapolate shopper insights into the shopping experience and the impact of the sales approach.
Brand Switching Instances
Monitoring the number of customers who switch from competitors to your brand can be a strong measure of the team’s persuasive abilities. This is measured through Mystery Shoppers, rewards programmes, manager feedback and most interestingly, if their daily targets are easily exceeded this is often a strong indication that numerous competitor brand uses have been switched
Upselling and Cross-selling Rates
Increasing basket size together with the “ease” of exceeding set sales targets is an indication of the team’s skill in broadening shopper interest and this is also monitored with Mystery Shoppers
Employee Performance
Individual assessments based on set targets and KPIs (Key Performance Indicators) can help identify top performers and areas for improvement.
Training Effectiveness
Evaluating the performance before and after training sessions can show the impact of the training on sales outcomes.
By analyzing these metrics, you can gain a comprehensive view of your sales team’s performance and the overall effectiveness of “The Journey” in achieving its goals.